Grab my guide to the 10 main ways to grow traffic and optimize to boost sales.
Courses & Webinars
Introduction to Strategic Store Content
Shopify asked Arianne Foulks, our captain and founder at Aeolidia, to be one of their founding instructors for Shopify Compass. Our first course walks you page-by-page through what content your website needs to keep your customers engaged and to guide them through checkout.
“I watched your course with Shopify this morning and will take the next few weeks to implement some of your tips. It was helpful to watch a short course with concise, actionable steps with examples – I love a good case study!” – Karyn, Siggi Clothier
Watch video courseStrategy & Case Study Videos
We’ve been working in branding and ecommerce strategy for nearly two decades, and in these webinars, Arianne Foulks, Aeolidia owner, speaks with experts on her team.
Get More Traffic, Make More Sales
For the first time in video form, here are 15 things to do to make your business work online.
Email Marketing
A vital marketing, sales, and communication strategy. With Helen Hulskamp, our ecommerce strategist and Klaviyo expert.
Brand Strategy
Building a solid, strategic foundation for your brand. With Ann Parker, our brand and web designer and brand strategist.
Benzie Design Case Study
Behind the scenes of a brand identity for a wool felt shop. Owner Renae loved her logo so much she embroidered it!
Whispering Willow Case Study
Behind the scenes of a brand identity for a handmade soap shop, which we elevated with a hand drawn typeface.
Sugar + Spruce Case Study
Behind the scenes peeks at a brand identity for a brick & mortar apothecary, whose in-store experience involves a mermaid!
Introduction to Strategic Store Content
How to keep your website customers engaged and to guide them through checkout.
Email Marketing Strategies for the Holidays and Beyond
Learn expert tips for maximizing holiday sales with email marketing.
5 Unexpected Ways To Write Better Marketing Emails
How to write more personal, convincing, and effective marketing emails.
Brick & Mortar Economics 2022
How do you run a retail shop that prices right, treats employees well, is community minded, and still makes a profit?
Website Optimization
Two small business website teardowns plus a Q&A with our guests. With Helen Hulskamp, our ecommerce strategist.
Store Audits
Arianne Foulks reviews shops, providing actionable tips to improve UX and optimize for conversions. For Shopify Compass.
Social Media Strategy
Best practices for social media for C̶O̶V̶I̶D̶-̶1̶9̶ always. With Stacey Trock, our social media marketing consultant.
Teaching Online
7 steps to building your (first) online class. With Marisa Anne Cummings, founder of The Expansive Artists community.
Let's take your online shop to the next level
The Shopify websites we design have a reputation for substantial improvements to ecommerce conversion rates and online sales. Let's talk!
