Erica Weiner

Web Design: Zoe Rooney
Graphic Design: Mariah DeMarco
Web Development: Zoe Rooney
 
Cart: Shopify
One of our fave clients, Erica Weiner, came to us to help her tighten up her branding and packaging. Erica and her mighty team settled on a logo font, using it on their storefront, store signs, shopping bags, receipts, and ring boxes. She came to us at Aeolidia to work on jewelry packaging and stationery (cards, heat-stamped boxes, letterhead, business cards, etc.), and we also took the opportunity to align the look of the website with the new branding.

See this project in detail here: Cooking up a Cohesive Brand for a Vintage Jewelry Store.
I'm a tough person to please

"Aeolidia designed and implemented our previous website two years ago, and when it became time to upgrade yet again, I didn't consider asking anyone else. What we thought would be a simple "tweak" turned into a major relaunch, with re-branding happening simultaneously.

Aeolidia has a crack team from which they hand-pick the best designer to work on your project, and Mariah didn't disappoint. I sent her my cut-and-scotch taped mockup of what I wanted the logo to be, and she finessed it into a slick (but not TOO slick) logo. She helped me negotiate with printing specialists (something I don't think all graphic designers do), and was always available to answer my tech-ignorant questions without making me feel embarrassed about my lack of digital savvy.

I'm a tough person to please, but Mariah was patient through the many re-designs, and seriously impressed me with her invention of a historically-inspired letterhead design. She helped keep the new logo and look integrated with the site's relaunch to complete our brand's total makeover.

Next up: Aeolidia's doing our lookbook. My advice to other business owners: don't be afraid of working with Aeolidia over email instead of in person (or over the phone). An archive and online hub for your projects are ESSENTIAL."

Erica Weiner

Erica Weiner